How has your week been? The weather has turned cold here in Canberra so the winter woollies have all come out.
I'm in the process of merging my VA and quilting businesses into one; it's been a dream of mine for quite some time to provide VA services specifically to the quilting and creative community and it's well on the way to happening. On Monday, I'll have a big announcement regarding my new direction; I'm very excited and I hope you will be too.
I've had an Instagram account for just over a year now. In that time I've built up a following of almost 850. I really love Instagram, in my opinion it's the friendliest of the social media platforms and of course it's a perfect platform for quilters because it's so visual. I've written this post of things I've learned about business from having a successful, interactive Instagram following and I hope you are able to take something away from it.
1. FIND YOUR TRIBE – KNOW WHO YOU WANT TO ATTRACT
A tribe is a wonderful thing. It’s taken me a while to know who my ideal client is, but funnily enough, they’re not a million miles away from who I am. When you find your tribe you will find a group of loyal customers, friends and colleagues who will appreciate you and who in turn you will be able to help and interact with.
2. ENGAGE WITH YOUR TRIBE
You’ve heard it many times before – it’s called SOCIAL media for a reason. People want you to interact with them; they won’t continue to follow someone who doesn't reply to their comments or appreciate their interactions.
It’s the same in business. Do you have a strategy in place to ensure that all initial enquires are responded to within 48 hours? If your potential clients don’t receive a reply within that time frame, they’re very likely to look elsewhere.
3. BE CONSISTENT
I post to Instagram every single day, with very few exceptions. The successful Instagrammers post at least that often, most would post two or three times a day.
Do you have a system to ensure that your newsletters go out when you say they’re going to; that your parcels will be sent every Monday, Wednesday and Friday if that’s what you’ve said you’ll do? This is such an important part of brand management – your clients want to know that they’ll receive what they’ve asked for.
4. GIVE PEOPLE WHAT THEY WANT
My Instagram followers know they’re going to get lots of photos of quilts along with hints on quilting, quilt storage and some business and administration advice. Once you’ve found your tribe and have started engaging with them, make sure you are giving them what they want. If you don’t know what that is, ask them. Then make sure you deliver it.
5. HAVE QUALITY CONTENT
Quality is king. On Instagram, that means great photos. This was the main reason I created my "Quilt Photography 101" workshop; so that quilters and Instragrammers could learn how to take fabulous photos of their creations. For me, it means ensuring I always have matching seams and pointy points
What does it mean for you and your business? Do you have systems and strategies in place to ensure you have consistently deliver quality content to your clients?
If you need any assistance putting some systems in place, I’d love to talk to you further. Make sure you come to the blog on Monday because I’ll be launching a very exciting program which I cant wait to share with you.
Until then, happy quilting!